Soft. Simple. Sustainable.
We set out to create a better basic. A softer fabric, a comfier fit. We did this without ego to change the way people think about their clothing choices. And we did this always keeping the environment top of mind.
What We're About
From quality, sustainable, everyday basics to relaxed essentials all crafted in organically-grown bamboo - everything we create is made with one goal in mind: to make you feel good.
The Official Underwear of the Entire Planet™
Sustainability is a journey. Not a destination and it isnt easy but it is important.
Becoming more environmentally-friendly and taking the steps to be more mindful of our planet is something that - for many of us - is a difficult process.
We believe in delivering the ultimate comfort, not just for you but the planet too. Our focus is on simple designs, eco-friendly materials and sustainable manufacturing. Discover our soft, simple and sustainable everyday essentials.